4G Phones are Here, but are U.S. Consumers Ready?

 how well do consumers understand 4G or its benefits? Is all  mobile carriers eager to lure U.S. consumers?
The Nielsen Company recently fielded a survey of more than 2,100 U.S. adults to gauge consumer awareness and perceptions of 4G as well as purchase intent. What have consumers learned from watching 4G advertising and what will it take to motivate them to buy?Mobile carriers’ aggressive advertising campaigns have been successful in raising awareness of 4G, but may have a ways to go in terms of education about the benefits of 4G. About one in five wireless consumers are not aware of 4G, of the remaining four that have heard of 4G, only two claim to understand it. That’s not surprising since in this case consumer confusion mirrors industry confusion.

Up until recently the International Telecommunications Union’s (ITU) official definition of 4G was a standard that no U.S. carriers met. Under pressure, the ITU revised their definition of 4G to include any technology that was a ‘meaningful improvement’ over 3G. Under that definition, all three U.S. 4G technologies now qualify.